Los Angeles, California Vol. I · No. 1 The Trade Edition

The Departments

Pop

Songwriting, release craft, the second single

The pop desk covers the craft end of the mainstream: the writing room, the arrangement, the sequence a release is argued into, and the long dispute over what becomes the second single. We are interested in how a record is built and scheduled, not in who is being talked about this week.

What an A&R Actually Does

Stripped of the mythology, the job is two halves, artist and repertoire, joined by budget authorship, taste, and the awkward work of representing each side to the other.

What a Distribution Deal Actually Pays For

A distributor moves a finished record into stores and accounts for the money it earns, and most of what artists expect from the arrangement sits outside it.

The Release Calendar and the Impact Date

A release schedule is built backwards from a date on a wall, and the difference between a street date and an impact date explains most of the sequence.

This file is added to as the desks file. The front page carries the latest from every department, in the order it was received.